BOODA BRAND BUSINESS MODEL

How can buying a t-shirt make a difference? Think about your favorite book! Remember sitting under the covers in the dark, fighting sleep, holding a flashlight under your chin as you lose yourself in the pages?! I do! No matter what the reality of a child's life is books can help their dreams soar, show them that anything is possible and perhaps, even become their best friend. For every t-shirt you buy and for every t-shirt a child wears, Booda Brand promises the gift of a book through the incredible organization, Room to Read. A book that will inspire a child in need who wants to learn beyond the borders of his or her mind. Please share the message of our gift with your child when he or she wears a Booda Brand tee. Somewhere under the same sky, a friend is ever so grateful for receiving the gift of a great book! Booda Brand truly believes that education is the key to breaking the continuous cycle of poverty. As such we have founded a unique business model called “One for You, One for Humanity!” based on the idea of reciprocity. When I was a child my mom used to say, “One for me, One for you” as she fed me. Those words impart the concept of sharing and fairness. We live in a global community where we need to take care not only of ourselves but also of those around us. I don't think you have to choose one or the other. So I propose “One for You, One for Humanity!” as a new business model where every sale results in the gift of a book. For more information go to  www.roomtoread.org