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Ruchika Sahai
Founder and Chief Inspiration Officer
I am a collection of spectacular moments from a life lived in India, Canada, America, Germany, Japan and Austria and travels through 28 more. I feel a special spark when I'm on a journey. Whether it is cities, marriage or parenthood, I drink in all the lessons along the way on an endless quest to learn, grow and share.
All my personal passions - for books and bookstores, art and artists, music and movement and adventures around the globe culminated in the creation of Booda Brand. Those who really know me can only say “it's SO you!”
And now Zayne and Aiyana have entered my world! As a new parent, my deepest desire is to share the values and spirit of diverse cultures with my children in the most unique ways. Most importantly, I want to be an example of one who follows my bliss while affecting positive change in the world.
My passion for culture is matched only by my immense passion for business. Every facet of business is exciting to me and this love affair has been nurtured by great educators at Queens University and at the MBA program at the Richard Ivey School of Business. My education coupled with international work experience in Sales and Marketing form a potent prescription for the success of Booda Brand.
ULTIMATELY, Booda Brand is a tribute to my family... my mother's creativity, my father's vision, my brother's strength, my husband's will to make a difference and my childrens' impressionable pallet with which I strive to paint the best version of the world!
A Few of My Favorite Things!
| Word: |
Passion |
| Booda Brand Tee: |
Paradise Garden Dream |
| Book: |
The Fountainhead by Ayn Rand |
| Children's Book: |
The Giving Tree by Shel Silverstein |
| Quote: |
“When you want something, all the universe conspires in helping you to achieve it” - The Alchemist |
| City: |
New York |
| Painting: |
“Are you Jealous” by Paul Gauguin |
| Song: |
"Thirty Three" by The Smashing Pumpkins |
| Songwriter: |
Bob Dylan |
Tinna Petursson
Director of Retail Enlightenment
I hail from the "cool" country of Iceland and have lived a loved life in Canada, the US and Australia. Running with the bulls and almost being run over by them is a very strong indication of my personal passion for adventure. It has taken me on thrill-seeking journeys throughout North America, Europe, Australia and Southeast Asia.
Booda Brand is more than a company, it is products I love with a business model of giving back that touches my soul. For me, it's about being a part of something that will change a child's world.
It doesn't hurt that Ruchika and I can spend hours working, sharing and laughing!
My two daughters, Brynja and Kaja and my husband John are the foundation for the rich life I lead in
Colorado. They provide the impetus to be better and do better for the world we live in.
I bring my enthusiasm and drive, together with a B.A. in Foreign Affairs from the University of Virginia, an M.B.A. from the University of Toronto, intense work experience in International Investment Banking and entrepreneurial experience to making Booda Brand a massive success!
A Few of My Favorite Things!
| Word: |
Fabulous |
| Booda Brand Tee: |
Way of the Samurai Courage |
| Book: |
Wild Swans by Jung Chang |
| Children's Book: |
The Paperbag Princess by Robert Munsch |
| Quote: |
“Work like you don't need the money, love like you've never been hurt and dance like no one is watching.” - Randall G Leighton |
| City: |
Sydney |
| Painting: |
"Cafe de Nuit" by Vincent Van Gogh |
| Song: |
"Fields of Joy" by Lenny Kravitz |
| Songwriter: |
Paul McCartney |
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